Hollywood Studio Logos

Studio logos are unique to each and every studio, they all have their own so that the audience can recognize the studio, this can lead to the film being viewed more as the studio logo is shown in the trailer, it also allows the credibility to be given to that particular studio.


Warner Brothers Pictures
The Warner Brothers Pictures is a extremely well known and highly successful studio.Their first logo is presented as the first picture of the right, it is a black and white logo. It reflects the type of movies that they produced, Film Noirs. The use of the shadows makes it clear to the audience that they create well created films of that genre such as "They Drive by Night" and "The Maltese Falcon" which were both successful and popular films when they were brought out.. In the center of the shield shape, is the Warner Brothers' studio building, at the bottom has the Warner Brothers' abbreviation 'WB', both of these give the Warner Brothers' an identity, for example the style and the abbreviation continues from 1923 all the way to the present day, this is how the audience throughout the years will be able to quickly identify the studio.

After years of development the logo reached a point where from that time forward there was a pattern with the logos. The logo on the left is the Warner Brothers Pictures logo from 1930 to 1940 from here their studio logo has kept the same style, this is so the logo is still recognizable over the years they are in business. The shape and font of the logo remains the same, the same clear shape and their 'WB' abbreviation. It means that when people were watching films such as     "An Angel In Texas".

The logo to the right is the 2015 logo for the Warner Brothers Pictures,the logo is very similar to the 1930's logo the shield shape and the banner across it along with the abbreviation of 'WB' makes the logo recognisable and iconic British studio. The colours used; blue, gold and yellow, presents and represent different aspects for example the colour blue represents communication,this could suggest their family friendly reputation, with the creation of looney toons and their varied child targeted productions to the movies targeted at their older audience such as Breakthrough (1950) and at planning to produce "Suicide Squad" (2016) which is fit for their teenage audience and higher. The use of the gold could be used to symbolise their success as they have received a constant growing box office gross, with 2015 making them the 3rd most successful studio with $1,592.9 million in gross.

Universal
 Universal Studios is a popular and is very successful in box office sales.Their first logo is presented on the right. The studio uses shadowing to present to black ball to have continents. This logo would have been presented at the beginning of films such as "Back to Life". The logo is effective to the audience at the time because it seemed modern and more advanced then other logos like it.

The 2015 logo is of a the planet again, similar to the first logo that they had, the development of the logo reflects the development of their movies. The logo still obtains its representation of their movies being family friendly that have strong enigma. The logo has now added their 199th anniversary milestone underneath the name, this shows the audience that the studio has been a success for an extended period of time, this instantaneously makes the audience know that the movies that the studio creates are very successful and entertaining.

Comparing the studio logos that I have given as examples, the similarities that they obtain are that their studio names are displayed clearly and in an eye catching manner, with the planet behind the Universal name and the shield behind the Warner Brothers' name. There are no abbreviations of the studio names except for the Warner Brothers' logo, however even then the logo has the full name of the studio, this means that the audience know exactly what studio made the film that they are watching.
Each studio has a unique font, which although are similar have their own identity and the image behind the font also helps the studio build a identity. The colors that are used with not just these two logos but most of the HollyWood logos such as Paramount, Disney and DreamWork studios, all have blue involved, this could signify for the communication that movies offer for people who watch them.

The differences that HollyWood logos have are that most are now 3D however some are still 2D the 3D effects in the Universal logo is presented through the planet image. Another point about the images involved in the logos are all unique with their images, for example Universal has a planet, Warner Brothers' have a shield type shape and Disney has a castle, this shows the variations that the studios have, the images could also reflect the type of films that they create for example Disney have a castle which now gives the connotations of family which is the genre of film that Disney create, therefore the genres that studios create help them develop a logo which is different from other studios.